Market Insights in Morocco & Ghana

A Global Commerce Immersion

Welcome to Market Insights in Morocco & Ghana

Thanks so much for your interest in my blog about Morocco and Ghana.  I’m very excited to offer a January 2017 class in these remarkable locations.

Market Insights in Morocco and Ghana is a Global Commerce Immersion (GCI) course that blends relevant classroom discussions, executive presentations, company visits, and market research to explore economics, business, culture, and context in Africa.  We plan to visit Marrakech, Rabat, Casablanca, Accra, Kumasi, and the Cape Coast.  We have outlined a fantastic journey, and hope it works out for you to join us.

Here are some Course Objectives:

  1. Appreciate the balance between standardizing and tailoring business strategy for various markets across Africa.
  2. Develop a better understanding of the global business environment in Ghana and Morocco and how it affects daily strategic and operational decisions.
  3. Recognize historical, socio-cultural, and other macro-environmental dynamics that shape consumer attitudes and behavior in Ghana and Morocco.
  4. Develop skills in analyzing economic and non-economic factors for identifying and evaluating market opportunities in Ghana and Morocco.
  5. Learn processes for effectively evaluating consumer markets and developing innovative strategies.

I plan to offer a few information sessions on September 5 & 6 in room 225 at the McIntire School of Commerce.  I will also hold flexible office hours once the fall semester begins, and I will be happy to meet to discuss more class details.

All the best,

Trey Maxham

Associate Dean and Farish Entrepreneurial Research Professor

Rouss & Robertson Halls, East Lawn
P.O. Box 400173
Charlottesville, VA  22904
Mobile: 434.249.8200
Office: 434.924.6962
Skype: trey.maxham
twitter: @treymaxham
Featured post

Morocco Fights Climate Change

Check out this interesting article on how Morocco is transitioning to sustainable energy:

On Ghanaian Politics

Take a minute to read this very interesting article about the elections in Ghana:

On Style and Design in Accra, Ghana

This is a fantastic article from New York Times Style Magazine on the cosmopolitan scene in design, food, and art in Accra: Ghana Style and Design

#ChaleWote2016 Kicks Off- All You Need to Know — Yawfofie Blog

Chale Wote Street Art Festival begins today August 15, 2016. The much anticipated festival which is dubbed the “Spirit Robot”, will bring lovers of everything art from all walks of life together to have this great experience.

via #ChaleWote2016 Kicks Off- All You Need to Know — Yawfofie Blog

My 1-Month in Ghana —

Last week, marked my 1-month stay here in Ghana. Watch my Vlog below to find out how it has been so far!

via My 1-Month in Ghana —

Marrakech — places

When our friends left New Zealand to move to the UK we said hopefully “see you in Morocco”. Lots of laughing, eating, laughing and more eating occurred during our time in Morocco. Morocco will always be a highlight of our trip and I am so glad we could catch up with our friends properly, for 7 nights, over […]

via Marrakech — places

Market Days in Morocco– Strolling the Souks — spicebox travels

Even before I had tasted Moroccan cuisine, I had heard about the souks. I’m sure you have too– most people’s images of Morocco involve these fabled markets, where you can buy everything from freshly butchered meat to handloomed rugs. Perhaps the most famous souk is the one in the medina (old walled city) in Marrakech, […]

via Market Days in Morocco– Strolling the Souks — spicebox travels

Marrakech – or how to define authenticity — howiseetheworldd

To me Morocco had always been a dream of colourful suqs and the smell of spices. And Marrakech was the first place I got the chance to go to. It is interesting how much my perception of the city differed from what I had heard about it. Friends had depicted Marrakech as a tourist trap […]

via Marrakech – or how to define authenticity — howiseetheworldd

Touchdown: Marrakech —

Originally posted on mypassengerdiaries: I like to ask people one particular question to break the ice: if you have all the time and the funds in the world, where is the one place that you would go to? It is a hard question. Most people need a few minutes to think about the different places…

via Touchdown: Marrakech —

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